
Life doesn't end.
Just return to the light.
LIFE NEVER ENDS.IT RETURNS TO THE LIGHT.
From you or someone you care about
A unique diamond is born.
Love changes shape,
continue to shine forever.
growing diamond A new form of
Even if parting comes someday,
The bond you have with your loved one will never disappear.
you or your loved one
Diamonds are born from some
As proof of life as eternal brilliance
Leave it in your palm.
The diamond that grows
Based on carbon extracted from the hair and remains of loved ones,
Grows quietly in a lab over time.
It is the crystallization of irreplaceable feelings.
Instead of goodbye,
Thank you.
Turn those thoughts into light and move toward the future.
World standard high quality
jewelry specialty brand
Supervised by AFFLUX
AFFLUX has been loved by many customers for many years.
With 80 stores across Japan, we have been delivering happiness to the world through jewelry, valuing careful listening and suggestions.
``SOULERA'', which is supervised by AFFLUX, is a series that you can choose with confidence in terms of quality, even though it is a lab-grown diamond.
The quality has been confirmed by the eyes of reliable professionals, so you can rest assured that you will be entrusted with the task of giving form to your precious thoughts.

Jewelry that makes the world happy
To the next form.

Features
We promise peace of mind and reliable quality.

Carefully shaped in Japan
Lovingly crafted in Japan.
By growing our products in Japan, we can deliver them to you in a short period of time while maintaining safety and privacy.
There are no risks or costs associated with overseas transportation.
Your precious family will continue to shine by your side as a treasure.
All completed domestically
- of the material
Deposit - manufacturing
- Delivery
within 2 months at the earliest
to the diamond

no different from nature
Shine and reliable quality
As radiant as nature, crafted with unwavering quality.
The diamonds we grow have the same composition, hardness, and optical properties as natural diamonds.
It is indistinguishable to the naked eye, and its quality is scientifically guaranteed.
You can leave it with peace of mind as a bond with your precious family.

| value | Ingredients | hardness | refractive index | appearance | Formation environment | optical properties | |
|---|---|---|---|---|---|---|---|
| natural diamond |
nurtured by the earth natural products |
Carbon (C) | 10 (highest value) | 2.42 | Individual differences big |
inside the earth naturally formed |
Growth marks and There are inclusions |
| lab grown diamond |
ethical choices |
Carbon (C) | 10 (highest value) | 2.42 | Individual differences big |
in the laboratory artificially grown |
Visual identification is Not possible |
| nurture diamond |
I carried your story unique existence |
Carbon (C) | 10 (highest value) | 2.42 | Individual differences big |
in the laboratory artificially grown |
Visual identification is Not possible |
| Moissanite | "Strong will" symbol |
Carbon (C) | Approximately 9.25 | 2.65~2.69 | iridescent shine is strong |
General distribution artificial crystal |
high refractive index reflection from multiple angles |

Showrooms nationwide,
Come true online
Safe experience design
Experience trusted quality - anytime, anywhere.
You can actually view samples and designs at our showrooms nationwide.
Our professional staff will listen to your thoughts and make the best suggestions.
Everything from consultation to manufacturing and delivery can be completed online, so you can feel at ease receiving your ``diamonds'' from wherever you are.
Cultivate love carefully
cutting edge technology
How a unique diamond is created

Training certificate/certificate
I will provide it
along with the product
① Certificate of authenticity of the core diamond
②Certificate of training(Certificate showing the synthesis (growth) process with photos and scientific figures to prove that the diamond was grown using the carbon source provided)
We will deliver.
Loose, jewelry
Finish in your desired form

Ruth

jewelry
Reference price
white diamond
| 0.5ct | 1.0ct | |
|---|---|---|
| Ruth | 520,000 yen | 620,000 yen |
| necklace | 670,000 yen | 774,000 yen |
| large diamond ring | 700,000 yen | 810,000 yen |
pink diamond
| 0.5ct | 1.0ct | |
|---|---|---|
| Ruth | 850,000 yen | 870,000 yen |
| necklace | 1,004,000 yen | 1,024,000 yen |
| large diamond ring | 1,030,000 yen | 1,060,000 yen |
blue diamond
| 0.5ct | 1.0ct | |
|---|---|---|
| Ruth | 710,000 yen | 830,000 yen |
| necklace | 864,000 yen | 984,000 yen |
| large diamond ring | 890,000 yen | 1,020,000 yen |
It may vary.
Please contact us for details.
white diamond
| 0.5ct | 1.0ct | |
|---|---|---|
| Ruth | 520,000 yen | 620,000 yen |
| necklace | 670,000 yen | 774,000 yen |
| large diamond ring | 700,000 yen | 810,000 yen |
pink diamond
| 0.5ct | 1.0ct | |
|---|---|---|
| Ruth | 850,000 yen | 870,000 yen |
| necklace | 1,004,000 yen | 1,024,000 yen |
| large diamond ring | 1,030,000 yen | 1,060,000 yen |
blue diamond
| 0.5ct | 1.0ct | |
|---|---|---|
| Ruth | 710,000 yen | 830,000 yen |
| necklace | 864,000 yen | 984,000 yen |
| large diamond ring | 890,000 yen | 1,020,000 yen |
The diamond that grows
until it arrives
-
Flow1
Please select your desired jewelry, carat weight, etc., and purchase.
If you would like to check the actual product or consult with us, please contact us.Contact usPlease contact us. -
Flow2
Our store will contact you regarding the shipping method and confirmation of the contents to be sent.
-
Flow3
Please send us the item to be turned into a diamond.
-
Flow4
We grow diamonds in our growing lab. You can check the training status online.
-
Flow5
We will deliver the diamond's growth certificate and appraisal to you within two months at the earliest.
Can be kept
About the item
Reference example
- hair, nails etc.
- remains
- photos and diary
(paper)
We can handle even just a single strand of hair.
Even if it is not enough to grow a diamond, various
There are ways to do this, so please contact us.
*There are some substances that generate something other than carbon when burned, and some that cannot be accepted due to social conventions.
(Example) Buttons, sequins, plastics such as polyester, body parts
Customer testimonials

My mother's warmth still shines at my fingertips.
When I held the diamond made from my mother's hair, I felt a strange sense of security, as if someone was by my side. Every time I look at it, my mother's smile and voice come back to my mind.

I wanted to leave something that would be as burden-free as possible for my daughter.
I thought it would be a burden to have children manage graves, so I was looking for a better solution when I came across this service. Even if I'm gone someday, I hope that looking at the diamond will give my daughter some strength in life.

The deciding factor was the sense of security that the project would be completed within Japan.
I was really relieved that I didn't have to send my father's ashes overseas to turn them into diamonds.
It was also great to be able to see actual lab-grown diamonds in the showroom and check the quality.
The staff listened carefully to my thoughts, and I felt from the bottom of my heart that I could leave it to them.
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Frequently asked questions
What is the mechanism behind growing diamonds?
The process is very similar to making lab-grown diamonds. We use special equipment to extract the carbon source that forms the basis of diamonds from your precious items, and synthesize the carbon into the core diamond to grow the diamond.
Can diamonds really be made from hair and human remains?
Yes, you can receive our service if the product can extract carbon sources.
Is there any difference from natural diamonds?
The big difference is where they grew up. With the latest technology, it is now possible to recreate the environment in which natural diamonds are produced in a laboratory. The quality, brilliance, and chemical properties are the same as natural diamonds.
How long will it take to complete?
The diamond will be carefully grown in Japan for approximately two months.
How much can I start making one?
Prices vary depending on the item you want and in-store campaigns, but you can start from around 500,000 yen.
Can I order only online?
You can also order online. Please note that if you order online, you will not be able to leave the item at the store or receive the finished product; all items will be shipped by mail.
Can I see the actual product at the store?
Yes, you can view sample products. If you would like to check the actual finish and size, you can do so at any of the stores listed on the store list page.
Please let us know in advance if you would like to visit our store using the inquiry form so that we can guide you smoothly.
How many sizes and designs can I choose?
You can choose diamonds from 0.5ct. If you want to make jewelry, you can choose rings, necklaces, etc.
Is the quality of the diamonds you grow guaranteed?
Yes, our loose diamonds are of the highest quality and come with a FupVSupEXup IGI certificate.
Will I receive an appraisal or certificate?
For each diamond, we will include a certificate of authenticity for the core diamond and a certificate that confirms that we have grown the diamond in your possession.
Is it possible to participate as an agent/dealer?
Yes, we are recruiting. If you are considering this, please first contact us via official LINE or the inquiry form.
Available stores
For confirmation of sample products or consultation, please contact us.
We also accept orders at our stores.

-
Nurturing Diamond Main Store
4-1-4 Nakazaki Nishi, Kita-ku, Osaka City, Osaka Prefecture
Secret base 1F -
AFFLUX | AFFLUX Osaka Umeda Main Store
Herbis PLAZA ENT 2F, 2-2-22 Umeda, Kita-ku, Osaka
TEL 0120-15-8481
-
Nurturing Diamond Kanto Sales Company
Please feel free to call us for sample confirmation and consultation.
TEL 03-5542-1269
-
OPERA Koriyama Main Store
1-35 Minami, Koriyama City, Fukushima Prefecture
TEL 024-922-4500
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Yamatoya Gotemba main store
1-18-18 Higashitanaka, Gotemba City, Shizuoka Prefecture
TEL 0550-82-0090
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OPERA Koriyama Main Store
1-35 Minami, Koriyama City, Fukushima Prefecture
TEL 024-922-4500
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KITAGAWA (Kitagawa Jewelry)
2-8-2 Gofukumachi, Aoi Ward, Shizuoka City, Shizuoka Prefecture
TEL 054-252-0453
-
jewelry element
1-222 Ida-cho, Okazaki City, Aichi Prefecture
TEL 0564-24-7744
-
jeweler kiyota
7-3 Kamidori-cho, Chuo-ku, Kumamoto City, Kumamoto Prefecture
TEL 096-324-1010
-
Minoru Kusatsu store
Al Plaza Kusatsu 1st floor, 1-23-30 Nishishibukawa, Kusatsu City, Shiga Prefecture
TEL 077-561-6148
-
Minoru Kusatsu store
Al Plaza Kusatsu 1st floor, 1-23-30 Nishishibukawa, Kusatsu City, Shiga Prefecture
TEL 077-561-6148
-
jeweler kiyota
7-3 Kamidori-cho, Chuo-ku, Kumamoto City, Kumamoto Prefecture
TEL 096-324-1010

Life doesn't end.
Just return to the light.
LIFE NEVER ENDS.IT RETURNS TO THE LIGHT.
From you or someone you care about
Would you like to grow a one-of-a-kind diamond?